Communicating the Real Automotive Experience
 At Apex Marketing Strategy we understand what makes auto enthusiasts absolutely car crazy. We communicate the passion of owning, driving, maintaining, restoring, showing, buying, and selling automobiles in very different ways than other content providers. When others are happy to deliver the same-old history and tired comparisons, Apex actually drives the extra miles to put readers into the driver's seat in every article we write.
Apex Marketing Strategy offers a diverse range of services for publications, corporations, government agencies, and automotive clubs.
SYNDICATED CONTENT PRODUCTS
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Sound Classics Collector Vehicle Column
Sound Classics is Apex's signature collector vehicle column. Since 2002, Sound Classics has continued to profile automobiles,issues and events important to members of the collector car hobby.
Sound Classics gets beyond the facts and figures to communicate the actual feeling of driving and owning vintage automobiles. Sam Barer's vast knowledge of special interest automobiles, access to rare and expensive automobiles and honest, humorous style makes Sound Classics a fun read for people of all ages and interests.
Most importantly, Sound Classics has a proven track record of significantly increasing and maintaining readership,translating in publications cashing-in on additional advertising revenues from auto-related businesses.
Standard format is a print and online publication-friendly 750-word article with high-quality digital photography delivered electronically. Sound Classics is available to suit weekly, monthly or special contract requirements.
The following are examples from the Sound Classics archive:
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The Four Wheel Drift Automotive Opinion Column
Since 2006 millions of online and print readers have "been catching The Drift". The Four Wheel Drift focuses on car-related news, opinion, humor, facts, mechanical tips, and history.
Carrying Sam Barer's byline, the Four Wheel Drift covers the spectrum of topics. From current automotive business news to trends in car shows and auctions, The Drift is quick to heap praise on genius and shine a spotlight on the clumsy.
Like Sound Classics, The Four Wheel Drift is available in both print and online editions with weekly, monthly or custom-timetable deliverables.
Examples from The Four Wheel Drift library:
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The Automotive Fact Sheet
Let's face it: trivia is fun. Apex's Automotive Fact Sheet is a simple, cost-effective deliverable containing a number of small historical factoids perfect as filler in any car, transportation or history-oriented site or publication.
Apex's Automotive Fact Sheet can be ordered in many ways, from one piece per day to a weekly or monthly deliverable with multiple facts.
To wet your appetite, here are entries from a past Automotive Fact Sheet:
- Pulling Power: Contrary to popular belief, the 1929 Cord L29 wasn't the world's first front-wheel-drive car. American John Walter Christie produced the first FWD race car in 1903, and followed this with a single customer car. Frenchman Jean Albert Gregoire began constructing a run of approximately 300 Tracta FWD vehicles in 1926.
- That Thing Had A Hemi Too: Despite being synonymous with Chrysler/Dodge Hemi trademark, hemispherical combustion chambers first found use in production vehicles with the 1908 Franklin.
- Pre-Prius: The world's first gasoline-electric hybrid, the Ferdinand Porsche-designed Lohner Mixte, was first shown way back in 1900. The Belgian-made Auto-Mixte gasoline-electric hybrid upped the ante in 1906 with its new regenerative braking feature.
- Don't Mess...Or Drive In Texas: According to the IIHS, Texas had the most fatal accidents in 2009 with 2,776 incidents resulting in 3,071 fatalities. Adjusted for population, though, Wyoming's 134 fatalities from 116 crashes makes it statistically the most dangerous state for vehicle travel.
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CUSTOM/BY CONTRACT CONTENT SERVICES
It's a dog-eat-wooly mammoth world out there for print and online publications alike. We understand that with declining budgets, advertising revenue and staff, organizations are stretched to the point where creating additional content is often not realistic or cost-effective. Apex freelance services can provide the content organizations need -- in time and within tight budgets.
Apex has a proven track record with countless happy clients. A small representative sample of past projects have included:
- Coverage of a number of major concours d'elegance shows for Hemmings Motor News. The so-called "bible of the car hobby" published a number of Apex-penned articles in 2010 and 2011 complete with nearly one-hundred examples of Apex photojournalism. (View one article in .pdf format courtesy of Hemmings.)
- A feature article in LeMay America's Car Museum's En Route Magazine on the collection's prized 1970 Dodge Charger R/T. (Read the article courtesy of LeMay America's Museum
- Marketing text and photography spotlighting the specifications, historical significance and condition of an important Brass-Era vehicle for a sales catalog listing in preparation for a major auction sale.
 PERSONAL APPEARANCES
When not on assignment, Apex's Sam Barer is available for appearances. In the past, Sam has served as car show judge, club event speaker, and provided expert analysis on radio broadcasts.
Don't settle for another boring talk by some insurance agent or financial advisor, bring in Sam -- automotive journalist, former child actor and one-time radio disc jockey (okay, he made ten dollars total appearing in two television commercials and his DJ experience was limited to the graveyard shift on WTBU 640AM for one college semester.) He'll wow the crowd with an informative, side-splitting interactive discussion on all the things everyone needs to know about new, used and classic cars.
Apex Founder Sam Barer speaking at a collector car event
For more information about any of the automotive content products and services, contact Apex.
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